Overview

As a SelectQuote Associate Digital Media Buyer, you are passionate about the ever changing digital media landscape. We are looking for someone who is knowledgeable in digital media outlets including paid social, display, native, as well as emerging media and new technology platforms. The best fit for this position is someone who is competitive and loves learning, improving and challenging themselves every day.


This position is responsible for the execution and day-to-day management of digital media initiatives for SelectQuote, one of the country’s preeminent national insurance brokerages. This includes managing multiple paid social campaigns across various platforms, as well as display and native campaigns. Campaigns are dedicated to generating and nurturing high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.

Responsibilities

  • Day-to-day management of digital media platforms, including bid management, testing and targeting strategy
  • Ongoing focus on improving performance metrics while maximizing volume and overall opportunity
  • Manage and create testing plans for landing pages, ad copy, bid strategies and automation to maximize form conversion and improve cost per lead, cost per policy and revenue
  • Work with digital marketing analysts to evaluate campaign performance and recommend optimizations
  • Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
  • Participate as a thought-leader by sharing knowledge and best practices with the digital marketing team, division leadership and business unit teams
  • Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

Qualifications

  • Highly knowledgeable buyer; expert in Facebook, display platforms, native, as well as other social platforms
  • Experienced with online monitoring and tracking tools, including Google Analytics
  • Highly analytical with the ability to analyze and understand large sums of data
  • Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
  • Excellent oral and written communication skills
  • Strong organizational and time management skills with the ability to multitask
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Ability to be detailed oriented while seeing trends, themes and macro-impacts
  • Strong knowledge base of the overall online and digital marketing realm and best practices

Training and Experience

  • 2-3 years’ experience managing digital media campaigns required
  • Bachelor's degree in marketing, business administration or related field preferred
  • Highly proficient with Microsoft Excel
  • Facebook Blueprint certification preferred
  • Experience managing ROI driven campaigns, with measurement that extends past lead cost
  • Experience with lead generation and form best practices preferred

Benefits:

Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location