SelectQuote’s rapidly growing marketing team is need of an SEO Strategist. The SEO Strategist will work closely with internal marketing team members, as well as members of other departments, to generate and achieve SEO performance goals. This position will focus on SEO initiatives across all divisions of SelectQuote, one of the country’s preeminent national insurance brokerages.

The SEO Strategist is responsible for the execution of organic search deliverables, ongoing optimizations and performance monitoring, weekly reporting, and long-term website strategy. SelectQuote is looking for candidates with an analytical mindset, an entrepreneurial spirit, and an appetite for research and writing.

Responsibilities:

  • Evaluate website properties for on-page and off-page optimizations
  • Conduct keyword research, competitive research, and market research routinely
  • Generate SEO recommendations then test and execute against them
  • Weekly reporting on primary, secondary, and contextually relevant KPIs
  • Maintain and update tracking, monitoring, and reporting tools
  • Develop meaningful insights around market trends and business performance
  • Evaluate channel economics and propose changes to current optimization strategies
  • Manage performance reporting across business units, including impact analyses of lead generation, cost, revenue and contribution margin
  • Participate as a thought-leader by monitoring, evaluating, and elevating trends or changes within SEO best practices, search results pages, and search algorithms.
  • Collaborate with others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

Knowledge, Skills and Abilities:

  • Focus and attention to detail
  • Intellectual curiosity and an analytical mindset
  • Excellent oral and written communication skills
  • Superior organizational and time management skills
  • Strong understanding of foundational SEO elements
  • Able to analyze large data sets and derive insights from several data sources
  • Familiar with digital marketing, digital channels, and online marketing metrics
  • Resourceful and autonomous learner with the ability to deliver under pressure
  • Previous experience with copywriting, content marketing, and/or content strategy preferred

    Training and Experience:

    • Bachelor's Degree in a relevant field and 2-3 years’ SEO experience
    • Working knowledge of search engine criteria and algorithm updates
    • Experience developing, managing, and measuring SEO campaigns for medium-to-large brands
    • Skilled with relevant industry software, including Microsoft Office, Google’s G Suite, and a myriad of SEO and reporting tools
    • Expertize in Google Analytics, Google Tag Manager, and Google Optimize preferred
    • Proficiency in HTML, CSS, and/or JavaScript coding languages or an aptitude to become proficient quickly with training