Founded in 1985, SelectQuote (NYSE: SLQT) provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

SelectQuote’s marketing team needs an SEO Manager. The SEO Manager will work in coordination with the Director of Content Strategy, as well as members of other departments, to generate and achieve SEO performance goals. This position will be responsible for SEO initiatives across all divisions of SelectQuote, one of the country’s preeminent national insurance brokerages.


The SEO Manager is responsible for the execution of organic search deliverables, ongoing optimizations and performance monitoring, weekly reporting, and long-term website strategy as it relates to SEO. SelectQuote is looking for candidates with an analytical mindset, an entrepreneurial spirit, and an appetite for research and writing.

Essential Functions:

  • Maintain and update tracking, monitoring, and reporting tools
  • Routinely conduct keyword research, competitive research, and market research
  • Evaluate website properties for on-page and off-page optimizations
  • Generate SEO recommendations then test and execute against them
  • Weekly reporting on primary, secondary, and contextually relevant KPIs
  • Develop meaningful insights around market trends and business performance
  • Evaluate channel economics and propose changes to current optimization strategies
  • Work with the Content Strategy Director to provide impact analyses of lead generation, cost, revenue and contribution margin
  • Work with the Content Strategy Director to create and manage monthly reporting for organic search efforts and performance across business units
  • Participate as a thought-leader by monitoring, evaluating, and elevating trends or changes within SEO best practices, search results pages, and search algorithms.
  • Collaborate with others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

Knowledge, Skills and Abilities:

  • Focus and attention to detail
  • Intellectual curiosity and an analytical mindset
  • Excellent oral and written communication skills
  • Superior organizational and time management skills
  • Strong understanding of foundational SEO elements
  • Able to analyze large data sets and derive actionable insights from several data sources
  • Familiar with digital marketing, digital channels, and online marketing metrics
  • Resourceful and autonomous learner with the ability to deliver under pressure
  • Previous experience with copywriting, content marketing, and/or content strategy preferred

Training and Experience:

  • Bachelor's Degree in a relevant field and 2-3 years’ SEO experience
  • Working knowledge of search engine criteria and algorithm updates
  • Experience developing, managing, and measuring SEO campaigns for medium-to-large brands
  • Skilled with relevant industry software, including SEMRush, Microsoft Office, Google’s G Suite, and a myriad of SEO and reporting tools
  • Expertise in Google Analytics, Google Tag Manager, Google Search Console, and Google Optimize preferred
  • Proficiency in HTML, CSS, and/or JavaScript coding languages or an aptitude to become proficient quickly with training

Benefits:

It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.


Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.