Overview

The Marketing Analyst role is responsible for the execution of all reporting needs for a rapidly growing marketing team. As a Marketing Analyst for SelectQuote, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion dollar annual marketing budget, including both operational and financial measures. This is a data driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business’ performance.


This position is responsible for the reporting of online Pay-Per-Click (PPC) marketing initiatives and other digital marketing areas for all divisions of SelectQuote, one of the country’s preeminent national insurance brokerages. This includes reporting on multiple paid search campaigns with annual multimillion dollar budgets. The Marketing Analyst uses their business acumen to understand performance drivers by slicing the data to look at mobile bidding opportunities, performance by geography, audience segments and more.

Responsibilities:

  • Day-to-day reporting of paid search and other digital efforts for spend, impressions, clicks and down funnel performance to marry this data to sales and revenue (actual and projections)
  • Develop detailed, quantitative analysis work associated with developing meaningful insights to business performance for all paid search and digital campaigns for all 3 divisions
  • Ability to evaluate unit and aggregate economics of channels and recommend changes to current optimization strategy
  • Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
  • Manage and create monthly reporting for divisional leadership on paid search efforts, performance and testing. Work with SEM Director to develop executive reports and insights
  • Continually evaluate and recommend possible digital media changes and point out insights to SEM team that could positively impact the overall marketing/lead generation strategy
  • Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
  • Participate as a thought-leader by sharing knowledge and best practices with the entire digital team, leadership and business unit teams
  • Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals

Knowledge, Skills and Abilities:

  • Strong understanding of unit economics and profitability measures
  • Strong organizational and time management skills
  • Strong Attention to detail
  • Intellectual curiosity towards research
  • Superior analytical and business judgement. Strong business acumen
  • Able to derive insights from data and make recommendations for adjustments based on insights
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Fast learner who is career minded and seeks additional responsibility as earned
  • Excellent oral and written communication skills
  • Familiar with paid search, digital channels and online marketing metrics preferred

Training and Experience:

  • Bachelor's Degree in Finance, Marketing or Business Administration
  • Skilled with Microsoft Office, including Excel and PowerPoint
  • Proficient in SQL or aptitude to become proficient quickly with training
  • Familiar with digital marketing and paid search metrics preferred