Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

The Content Strategist will be responsible for the execution, governance, and performance of inbound marketing content assets for SelectQuote’s major lines of business: SelectQuote Senior, SelectQuote Life, and SelectQuote Auto and Home.

The Content Strategist role works cross-functionally to improve customer engagement and conversion for the SEO channel. This role will work directly with the SEO team to coordinate content strategy and content development. In addition, this role will conduct audience research, targeting, and messaging to support inbound marketing efforts. The Content Strategist will report to the Director of Content Strategy.

The candidate must have a proven track record of improving content visibility and performance. The candidate must also have strong organizational, prioritization, decision-making, analytical and problem-solving skills. Experience in lead generation and/or insurance services is preferred.

Essential Functions:

  • Information architecture recommendations and sitemap development
  • Content inventory, audits, and gap analysis
  • Content concepting, curation, mapping, and measurement
  • Collaborate with internal teams to ensure value, quality, and execution
  • Support copywriting and review for messaging, brand style, and tone
  • Support the continued development of audience research and consumer journeys
  • Maintaining editorial calendars, governance model(s), and related documentation
  • Manage project requirements, milestones, and delivery

Training & Experience:

  • Proven experience as a content strategist or similar role
  • Familiarity with SEO guidelines, research, and measurement
  • Have a firm grasp on delivering effective content for target audiences
  • Nurturing and developing relationships with writers, designers, and creatives
  • Strong interpersonal skills, adaptable, self-motivated, flexible, team player
  • Strong persuasive and sales writing skills; ability to share SelectQuote’s value
  • Demonstrated ability to communicate project goals, objectives, and/or status
  • Bachelor of Marketing, Journalism, or a relevant field
  • 4 years of experience in a relevant role


It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.

Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.