Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

The Marketing Analyst role is responsible for the execution of reporting and analysis needs for a rapidly growing marketing team. As a Marketing Analyst for SelectQuote, you will work closely with internal marketing team members as well as members of other departments to develop and analyze metrics that will be used to hit performance targets for a multimillion dollar annual marketing budget, including both operational and financial measures. This is a data driven role in which the analysis will drive company decisions, and provide the opportunity to have an immediate impact on the business’ performance.

This position is responsible for the reporting of marketing initiatives for the Auto & Home division of SelectQuote, one of the country’s preeminent national insurance brokerages. The Marketing Analyst uses their business acumen to understand performance drivers by slicing the data to look at channel mix, campaign mix, performance by geography, audience segments and more.

Responsibilities:

  • Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads and down funnel performance to marry this data to sales and revenue (actual and projections)
  • Develop detailed, quantitative analysis while developing meaningful insights to business performance for marketing campaigns
  • Provide variance and impact analyses of lead generation, cost, revenue and contribution margin
  • Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance and testing.
  • Work with senior leadership to develop executive reports and insights
  • Continually evaluate and recommend possible marketing changes and point out insights to the marketing team that could positively impact the overall marketing/lead generation/optimization strategy
  • Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
  • Participate as a thought-leader by sharing knowledge and best practices with the entire marketing team, leadership and business unit teams

Knowledge, Skills and Abilities:

  • Strong understanding of unit economics and profitability measures
  • Strong organizational and time management skills
  • Strong attention to detail
  • Intellectual curiosity towards research
  • Superior analytical and business judgement. Strong business acumen
  • Able to derive insights from data and make recommendations for adjustments based on insights
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Fast learner who is career minded and seeks additional responsibility as earned
  • Excellent oral and written communication skills

Training and Experience:

  • Bachelor's Degree in Finance, Marketing or Business Administration
  • Skilled with Microsoft Office, including PowerPoint
  • Advanced Proficiency in Microsoft Excel
  • Proficient in SQL or aptitude to become proficient quickly with training
  • Familiar with lead generation metrics preferred

Benefits:

It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.

Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location