Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

The Director of Paid Media role is responsible for the execution of Paid Social and Programmatic Display & Video campaigns for growing marketing team. This person will support acquisition efforts across our Medicare, Life and Auto & Home divisions and will work closely with divisional leaders to grow acquisition through digital media channels.

Responsibilities:

  • Lead the Paid Media team through strategy development, launch, and testing / optimization plans across paid social, programmatic display and digital video campaigns (excluding paid search)
  • Develop and lead digital acquisition strategies for our Senior, Life, and Auto & Home divisions within SelectQuote
  • Collaborate with internal stakeholders to deliver channel forecasts, testing plans and deliver on goals
  • Work closely with subject matter experts across SEO, Paid Search, Analytics, Affiliate and Web Development
  • Work closely with our internal analytics department to develop reporting that informs strong campaign insights and improved channel performance

Knowledge, Skills and Abilities:

  • Prior experience managing a team and providing professional coaching, mentorship and direction
  • Proven track record at driving results in paid social media advertising, especially Facebook / Instagram, and have a strong aptitude for executing aggressive platform testing across creatives, audiences and ad types
  • Experience managing programmatic display and video campaigns both through self-service and managed service engagements
  • Strong business acumen that goes beyond basic digital KPIs and extends into business outcomes and driving revenue growth
  • Strong organizational and time management skills
  • Able to derive insights from data and make recommendations for adjustments based on insights
  • Highly motivated, resourceful and self-directed with the ability to deliver under pressure
  • Excellent oral and written communication skills

Training and Experience:

  • Bachelor's Degree in Marketing, Advertising or Business Management preferred
  • Advanced Proficiency in Microsoft Excel and PowerPoint
  • 3-5 years of in Facebook Business Manager, Blueprint Certification preferred
  • 2-5 years of management experience
  • Google Analytics experience and certification preferred

Benefits:

It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.


Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.