Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

SelectQuote is seeking a Lifecycle Marketing Manager to drive Consumer Lifecycle Marketing strategy for the Term Life & Final Expense components of its life insurance business. Consumer Lifecycle Marketing (CLM) is an integral part of the consumer experience across the SelectQuote family of brands. Our CLM team has the charter of increasing ROI from existing uncontacted or unsold leads and existing customers through direct-to-consumer channels including email, SMS, Direct Mail and outbound call strategies. Once sold, CLM is instrumental in developing and improving the downstream funnel that takes a customer from coverage requested to coverage in force. The ideal candidate for this important role will have strong creative and communications skills, yet also have proven customer experience and analytical skills and an ability to thrive in a fast-paced, entrepreneurial culture.

Through a close partnership with Sales Operations, Workflow Management, and Customer Experience, this role will work to identify marketing opportunities throughout the post Coverage Request Initiated (CRI) process, with a singular focus on increasing Application Received Submitted (ARS) and in force (INF) rates for customers who have initiated a coverage request across all channels. Leads proactive testing and optimization of existing programs to grow ARS and INF rates. Partners with Sales Operations and Workflow Management to identify opportunities, defines and implements customer contact strategies that enhance post CRI processes. Supports planning and leads implementation of identified strategies, including driving technology roadmap and development in support of CLM.

This role is responsible for mapping and optimizing the Term Life & Final Expense customer journeys from coverage requested through in force, driving necessary process improvements.

Leads A/B testing to enhance response in supporting marketing channels, inclusive of email, SMS and other marketing & communication channels.

This role has broad exposure, visibility, and the opportunity to have an impact across the organization. Reporting to the Senior Director of Term Life & Final Expense Consumer Lifecycle Marketing, the selected candidate will work across business units and partner with cross-functional teams to design, develop and execute lifecycle marketing campaigns that drive growth in acquisition and retention. The right individual is results driven and has a natural intellectual curiosity with a strong ability to leverage data and insights to develop and execute strategies.

Essential Functions:

  • Implements Acquisition and Retention Lifecycle Marketing strategies and partners with Sales Operations, Workflow Management, and Customer Care to design holistic omni-channel experiences
  • Leads the development of operational planning and ensures flawless execution
  • Utilizes data, customer insights, and touchpoint performance to create and optimize down funnel campaigns
  • Develops and manages testing calendar and communications that will ensure high testing velocity while not diminishing the user experience
  • Conducts data-driven campaign analytics and makes recommendations on changes to tactics or strategy as applicable
  • Leads the development of KPI measures and is responsible for recurring weekly performance readouts
  • Effectively communicates results regularly with key stakeholders and turns data into actionable insights

Knowledge, Skills and Abilities

  • 5+ years experience in lifecycle marketing, growth marketing or retention marketing, with prior hands-on experience owning and managing email, SMS, Direct Mail channels.
  • Hands-on experience in analyzing and transforming customer interactions to streamline and enhance overall customer journeys.
  • Previous marketing, operations, or relevant experience, including direct oversight of Consumer growth initiatives including but not limited to marketing strategies, product positioning and messaging development.
  • Strong analytical skills with proven ability to translate performance metrics into actionable insights, next steps and improvement
  • Excellent communication skills with an ability to communicate effectively across multiple levels of an organization
  • The ability to thrive in a fluid, fast-paced environment managing multiple projects across channels and segments simultaneously in a cross-functional team
  • Intellectual curiosity and tenacity in order to work under pressure and translate that to business objectives
  • Highly motivated, resourceful and self-directed. Comfortable with grey areas, seeing them as an opportunity
  • Strong, proven executive communication skills are an absolute must, weekly presentations to senior leadership are routine
  • Must be highly organized, with strong attention to detail and eager to test, learn and deliver results
  • Bachelor’s Degree in Marketing, Finance, or Business Administration

    Physical Requirements:

    • Prolonged periods of sitting at a desk and working on a computer.

      SelectQuote Core Values:

      Service: We create positive customer experiences.

      Entrepreneurship: We create, innovate, & take risks.

      Leadership: We build & invest in high-performing teams.

      Empowerment: We embrace a changing environment.

      Courage: We challenge the status quo & drive continuous improvement.

      Teamwork: We help, support, & celebrate each other.

      Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.


        It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.

        Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, and other paid leaves vary based on work location.