Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

SelectQuote is looking for a smart and resourceful Digital Marketing Analyst to drive positive business outcomes using web analytics (Google Analytics), channel data (Google Ads, Facebook Ads, SEO, etc.) and business performance data. This individual would partner closely with the leaders in the Digital Marketing organization to provide insights, deliver data visualization and weigh in on strategy. The Digital Marketing Analyst would work across all SelectQuote lines of business, including Life, Medicare and Auto & Home.

As the Digital Marketing Analyst, you will support SelectQuote’s digital marketing team to produce stronger campaign optimizations and website experiences. You will be responsible for building omni-channel campaign reports and making recommendations on our Google Analytics profile and tagging setup. The ideal candidate is someone who is deeply curious and motivated to enable data-informed decision making.

Supervisory Responsibilities:

  • This position has no direct supervisory responsibilities

The Ideal Candidate:

  • Results-oriented, thrives in a fast-paced environment and adapts quickly
  • An organized and highly detail-oriented individual with excellent time management and project management skills
  • Strong analytical and detail-oriented aptitude; a high degree of accuracy is required
  • Revenue minded and customer-centric
  • Enjoy researching new things, analyzing data, creating reports, discussing marketing campaign strategy, and working with others in a dynamic team environment

Essential Functions:

  • Work to optimize our Google Analytics profile setup, conversion tracking and campaign tagging
  • Evaluate and visualize Google Analytics data, layering it on top of business data
  • Utilizing data visualization platforms (i.e. Tableau, PowerBI, Amazon QuickSite), to showcase campaign performance and tell a story using performance and business data
  • Translate data analysis into business and marketing optimization recommendations
  • Utilize SQL to query business data sets
  • Implement campaign pixels and setup event tracking using Google Tag Manager
  • Work across both GA3 and GA4
  • Evaluate emerging technologies related to the Google Analytics and Google Tag Manager and provide recommendations where appropriate

Training & Experience:

  • Bachelor’s degree. Preferred focus in Marketing, Business Analytics, Data Science
  • Experience evaluating the performance of digital media channels, including SEO, paid search and paid social
  • Proficient in MS Excel, vLookups, pivot tables, data deduping, and formatting
  • Some knowledge of database and SQL is essential
  • Understanding of analytics tools, funnel tracking, and performance metrics
  • Excellent verbal and written communication skills
  • A team player with strong project management, prioritization, and problem-solving skills
  • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
  • Understanding of the digital marketing and media landscape with a passion to continuously learn
  • Experience working with data from platforms like SEMRush, MOZ, Google Ads, Google Search Console and Facebook Ads is preferred

Physical Requirements:

  • Prolonged periods of sitting at a desk and working on a computer.

SelectQuote Core Values:

Service: We create positive customer experiences.

Entrepreneurship: We create, innovate, & take risks.

Leadership: We build & invest in high-performing teams.

Empowerment: We embrace a changing environment.

Courage: We challenge the status quo & drive continuous improvement.

Teamwork: We help, support, & celebrate each other.

Benefits:

It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.


Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.