Founded in 1985, SelectQuote (NYSE: SLQT) provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.
SelectQuote is seeking a seasoned leader to drive Consumer Lifecycle Marketing strategy for its life insurance business. Consumer Lifecycle Marketing is an integral part of the consumer experience across the SelectQuote family of brands. Our CLM team has the charter of increasing ROI from existing uncontacted or unsold leads and existing customers through direct-to-consumer channels including email, SMS, Direct Mail and outbound call strategies. The ideal candidate for this important role will have strong creative and communication skills, yet also have proven analytical skills and an ability to thrive in a fast-paced, entrepreneurial culture.
Through a close partnership with Sales and Sales Operations, this role will work to identify marketing opportunities throughout the sales process and product lifecycle, with a singular focus on increasing conversion and delivering increased revenue growth from Marketing outreach. Leads proactive testing and optimization of existing programs to grow overall revenue contribution. Leads partnership between Marketing and Sales / Sales Operations to identify opportunities, defines and implements customer contact strategies that enhance revenue generation from owned leads and existing customers. Leads operational planning for identified strategies, including driving technology roadmap and development in support of CLM.
This role is responsible for mapping and optimizing the holistic customer journey from lead generation through upsell, driving necessary process improvements and technology enhancements. This role will drive the lifecycle marketing strategy for Term and Final Expense product marketing and work to enhance the holistic customer experience by collecting and analyzing performance data, including customer feedback captured via NPS and other tools to drive process improvements and improved communications.
Leads existing customer segmentation strategy, implementing new programs and learning what works in terms of channel, timing, and frequency, working closely with various cross-functional partners and our Automation team. Leads A/B testing to enhance response in supporting marketing channels, inclusive of email, direct mail, SMS and other marketing channels. Leads partnership with the Digital Marketing team for integrated campaign planning across customer touch points and measures the holistic impact
This role has broad exposure, visibility, and the opportunity to have an impact across the organization. Reporting to the Vice President of Lifecycle Marketing, the selected candidate will work across business units and lead cross-functional teams to design, develop and execute lifecycle marketing campaigns that drive growth in acquisition and retention. The right individual is a proven marketing thought leader who possesses a passion for enhancing the customer experience through targeted, integrated marketing activities across multiple channels, is highly focused on results and can work effectively with a broad cross-functional team and Senior stakeholders to continue advance strategic programs and value creation.
Knowledge, Skills and Abilities
It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.
Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, and other paid leaves vary based on work location.