Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

The Director, Digital Marketing Analytics will shape the vision and learning agenda for the Digital Analytics teams. In this role, you will help elevate the role of Analytics & Insights across all digital channels as well as be a thought leader on lead attribution. This position will be responsible for developing insights at the top of the funnel as well as having a full understanding of full-funnel conversion to drive overall lifetime value.

Supervisory Responsibilities:

  • This position has direct supervisory responsibilities.

Essential Duties and Responsibilities

  • Lead a team of analysts to develop detailed, quantitative analysis to develop meaningful insights to optimize business performance
  • Synthesize data across multiple sources to maximize insights and drive clarity for key stakeholders, while generating reliable cross-channel reporting for higher-level consumption and performance readouts
  • Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin
  • Collaborate closely with internal marketing team members to develop evergreen and ad hoc reporting as needed to ensure each team has the data needed to hit KPI targets
  • Provide customized, refreshable reporting to all internal marketing teams to minimize the need for ad-hoc reporting
  • Serve as subject matter expert and give business direction to the Data Science and Business Intelligence groups


    • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
    • Strong proficiency in web analytics platforms (e.g., Google Analytics, A/B testing tools and personalization platforms
    • In-depth understanding of tag management systems (e.g., Google Tag Manager, Tealium) and data visualization tools (e.g., Quicksite)
    • Expertise in implementing GA4 required Power user in SQL ∙ Exceptional communication and presentation skills, with the ability to convey complex ideas and findings in a clear and concise manner
    • Collaborative mindset and the ability to work effectively with cross-functional teams
    • Excellent written and oral communication skills.
    • High level of self-motivation; ability to accomplish goals independently.
    • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
    • Skilled with Microsoft Office, including Excel and PowerPoint

    Education and Experience:

    • Bachelor’s Degree in Finance, Marketing, or Business Administration required
    • Minimum of 8 years of management experience required
    • Minimum of 7 years experience in Marketing Analytics required
    • Strong proficiency with SQL – 3+ years of experience required
    • Experience with GA4 conversion required
    • Proven track record achieving success in large projects
    • Experience with lead attribution
    • Proven track record of leveraging data insights to drive business growth and inform decision-making

    Compensation & Benefits

    The Compensation for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed.

    Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.

    Full-time SelectQuote employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, and other paid leaves vary based on work location.

    Base Salary Minimum


    Base Salary Maximum