Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote’s success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high-quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.

Job Summary:

SelectQuote is looking for a smart and resourceful Marketing Campaign Specialist to drive lead generation for SelectQuote lines of business: Life, Medicare and Auto & Home. Ultimately resulting in increased customers and revenue.

As the Marketing Campaign Specialist, you will support SelectQuote’s robust lifecycle marketing program through email and SMS communications. You will be responsible for building omni-channel campaigns, primarily email and SMS. The ideal candidate is someone who has marketing automation platform experience, an email/SMS marketing background, a desire to innovate, and can meet tight daily deadlines.

The Ideal Candidate:

  • Results-oriented, thrives in a fast-paced environment and adapts quickly
  • An organized and highly detail-oriented individual with excellent time management and project management skills
  • An innovative, process-driven, problem solver - new processes often need to be assessed, while existing ones need to be viewed from a fresh perspective to improve efficiencies
  • Strong analytical and detail-oriented aptitude; a high degree of accuracy is required
  • Revenue minded and customer-centric
  • Enjoy researching new things, analyzing data, creating reports, discussing marketing campaign strategy, and working with others in a dynamic team environment

Essential Functions:

  • Build, test, and deploy Lifecycle marketing campaigns (emails, SMS, workflows, analysis and reports, etc)
  • Create audience lists and segmentations in marketing automation platform to assist with campaign execution.
  • Own campaigns end-to-end and work closely with internal team(s) to ensure error-free campaign execution
  • Monitor email and SMS deliverability, engagement and other channel metrics
  • Identify ways marketing automation can increasingly support overall business objectives to maximize revenue and improve the experience for our leads and customers
  • Provide reports/analysis to clients and company management to demonstrate effective (ROI)
  • Daily client communication including status meetings, strategic discussions and evaluating reporting and analytics
  • Manage the contact database and assist with lead generation activities
  • Brainstorm new and creative growth strategies
  • Evaluate emerging technologies and provide recommendations where appropriate

Training & Experience:

  • Bachelor’s degree. Preferred focus in Marketing, Communications, Business Analytics
  • Experience with email marketing, ideally having worked with an enterprise system (Iterable preferred, Marketo, Pardot, Eloqua, Hubspot, etc)
  • Basic knowledge of HTML, JSON or Python
  • Proficient in MS Excel, vLookups, pivot tables, data deduping, and formatting
  • Some knowledge of database is essential
  • Strong analytical and detail-oriented aptitude; a high degree of accuracy is required
  • Understanding of analytics tools, funnel tracking, and performance metrics
  • Excellent verbal and written communication skills
  • A team player with strong project management, prioritization, and problem-solving skills
  • Ability to work in a fast-paced environment managing multiple projects, multiple channels and segments simultaneously in a cross-functional team
  • Understanding of the digital marketing and media landscape with a passion to continuously learn

Benefits:

It’s an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.


Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.